Googled it and lo and behold... it seems legit.
It seems CoverGirl's newest hire is a 17 year old makeup artist that's a boy!
What makes this very interesting, and appropriate for this site, is it seems from the articles I'm reading he is NOT identifying as a girl (or woman), but rather is promoting the use of makeup for men (and boys), and the context of the article falls inline with men's fashion (or gender) freedom.
Though I'm personally not a makeup guy out of personal preference (even my wife and daughter tried to get me on board, but I declined), and I'm not sure if any active members here are big on makeup, I thought it was worthy of mention.
It's happening guys.... gender freedom is afoot! One by one that pieces are falling in place. Another generation or two and what we do here just won't be a big deal anymore.
Or course we all know that men wearing makeup is nothing new. It's big in theatre and Hollywood, as well as I can certainly recall plenty of the "Goth" boys in my school who worn black eyeliner and lipstick all of the time, but what makes this really cool is this is the first time I've seen a real push for normal "everyday makeup wearing" to be promoted for men in the same context a woman might wear makeup.
Whether you're a makeup man or not... I think we can't deny that the continuing erosion of gender roles can only help our movement and thus set us all free!
Kudos to CoverGirl and best of luck to you James Charles!

http://www.nytimes.com/2016/10/16/fashi ... .html?_r=0