A young boy expresses his desires of what he would do if he had the freedom to be a toy for the day. One of his wishes is to be 'Queen of the land' accompanied by a animation sequence of him dropping into a lovely regal dress and waving to his loyal subjects. He then moves on to other roles - piloting an aircraft, etc..
It's all very charming and the queen section, although brief, is made with no hint of embarrassment or that it is somehow inappropriate for a boy to play at being a pretty young woman, which of course it isn't. I hope our youngsters (and their parents) take this in their stride. Full marks to the toy company and the film makers for starting to leave gender stereotyping behind, hopefully for good.
Here's the link to the video, which I hope is available to folks outside the UK.
https://youtu.be/jitdxQpsHbE
The 'queen' section is very brief, from time 0:11 to 0:16, so you'll need to watch and listen carefully.
